Two NY Admen walked into a bar. One said to the other:
"There're millions of small & medium sized businesses that could
make a LOT more money if they had great marketing."
The other Adman replied:
"Let's do something about that!"
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What Makes a Successful Business?
Major Brands Don't Skip on Marketing. NEVER.
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And sales are the lifeblood of business.
(Runtime: Under 4 minutes )
NYADMEN's Director
Answers Our Most Asked Question:
"What Makes Successful Advertising?"
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"Very smart marketing for small/medium businesses."
— Rance Crain
Editor-in-Chief and President
of Crain Communications
"You've hit this project out of the
ballpark. Again. Thanks!"
— Steve Harford, CEO AEC REPRO, NY
"Your re-branding took our conversion
from under 2% to over 8%. Overnight."
— Richard Kuhns, Sr. Chemical Engineer/Owner KUHNS BRAND
"We've had more visitors to our
website than ever before!"
— Ron Lotterstein, E-Commerce, Canada
"Following your recommendations,
our conversions went up over 400%."
— Toni Basset, Product Specialties Inc, London, UK
"30 yrs in business, and you upped
our income 38% in 6 months."
— Large Medical Office with 6 MDs, Florida
"You've totally jump-started
my business marketing!"
— Pat Doherty, TONE & MUSCLE FITNESS, NY
"Had I known you were here,
I'd have done this years ago."
— Ramsey, BAGELWORKS, 40-year old deli, Manhattan
[ ZOOM ON MOUSE-OVER ]
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FROM THE MINDS OF TWO NY ADMEN.
Specialists in NYC creative branding, advertising & marketing.
The careers of Lance Evans and Ben Colarossi represent years working at, and for,
the top ad agencies in New York City. And on the world's biggest and most loved brands. American Express, Miller Beer, Wella Beauty, Merck, Pfizer, Olive Garden, Tiffany & Co.
Work with a team that has decades of success in NY advertising.
With many awards and happy customers to prove it.
Some of Our Awards:
Lance Evans
Lance Evans / Creative Director & Principle
The creative and marketing force behind NYADMEN, Lance is a veteran of major NY ad agencies and big-brand development. He produced many international advertising campaigns for major brands and products like B2B giant EDS, and B2C's like Wella Beauty, Absolut Vodka, Trojan Brand Condoms.
Lance has won advertising and publishing awards, is the author of numerous books/DVDs on advertising, hundreds of international magazine articles, and been a consultant to Adobe, Apple, Autodesk, AdAge. And those are just the A's. He has been written up and featured in The NY Times, Backstage Magazine,
Art in America, NBC-TV and other publications.
Ben Colarossi
Ben Colarossi / Senior Creative Consultant
We've been fortunate to have this legendary adman working with us over the past decade.
Winner of so many CLIO Awards he lost count (we checked, 12!). AdAge Magazine called him
“Man of a thousand slogans”, and said “Ben inspired the greatest ad lines of our time, including 'Where's The Beef', Timex 'Takes a Licking and keeps on ticking', and AJAX, "Stronger than Dirt!”.
Revlon founder Charles Revson said “We owe it all to that creative Italian art director, Colarossi.”
Ben has held the titles of Worldwide Senior Creative Director and Managing Partner at Ketchum,
McCann Erickson, Lintas, Ted Bates, and his own Creamer/Colarossi.
Talk with Specialists in NYC creative Branding, Advertising & Marketing.
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Learn How NYADMEN Help Beat COVID!
How NYADMEN Helped Beat COVID!
Being in Manhattan, many in our own NYADMEN team fell early victim to the COVID virus. As we came back to health, businesses were closing all around us. First we jumped in to help our existing clients. But then we opened our phone lines and video chats to others. Strangers we didn't know, but who were hurting.
We spoke with them and in many cases, found ways they could communicate with their customers (no longer available at work), and found affordable ways to continue (or start!) some basic marketing and how to move sales online. By Summertime we had been asked to speak with some Chamber of Commerce groups, and helped medical hospitals get the word out about masks. And later, the vaccine.
"The NYADMEN Marketing team has been very
instrumental in helping us at NYC Health + Hospitals
during this past year with the Covid 19 pandemic."
—Lorrene Walker,
BSN RN (Covid 19 Deployment Team)
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